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“You’re lucky you were able to find your way back down in this weather. Next time you should line your running shoes with some Herdwick wool. That’ll keep your feet warm and dry. There's so much value in that wool, you know. If there was time, you could really do something useful with it.”

 This passing conversation with a local farmer, set in motion the whirlwind of ideas, back in 2016, that ultimately led to the creation of RUSKIN. Having grown up in the Lake District, with an inherent respect for nature and natural materials, two things from that conversation really resonated: firstly the earnest declaration of value and secondly the consideration of time. Fascinated by the conversation with the farmer that day, we decided that if we could harness the properties in the Herdwick wool the right way, we could innovate and elevate this rare natural fibre to reimagine its potential. The result is the RUSKIN tweed range. 


Fast forward five years and the RUSKIN collection has grown to encompass both a tweed and leather range defined by a luxuriously muted palette and soft organic curves. In a world of overproduction, that has left our senses depleted, our intention is to create a tightly edited collection of real depth and beauty that offers up all the right kind of sensory overload.


Essentially, the designs we create at RUSKIN are about connection; human connection with the finer details of hand crafted work and the natural nuances and texture of materials that engage our senses. As humans we tend to lean on our sense of sight  the most - aesthetics are important - but we are looking to consider all the senses, to help restore that delicate sensitivity that has deteriorated  under the circumstances of modern life.

We work closely with traditional worsted weavers in Yorkshire and artisans in Italy because they share our appreciation for material and texture and have the same respect for nature’s resources as we do. 


We understand that as curious, compassionate global citizens, you are seeking sophisticated, versatile designs with no compromise when it comes to quality, style and sustainability. So we have chosen a way of doing things at RUSKIN that intentionally slows the pace. We are patient. We believe, in this way, we can respect the limitations of the environment and at the same time bring you the kind of exquisite, crafted design that engages the senses and reconnects us with our world. 

We are thrilled that you are here and hope that you will enjoy exploring the RUSKIN collection.

 Alli, who designs each RUSKIN, grew up in the English Lake District and created RUSKIN when she was in London. More recently she moved to Oxford where she now lives with her husband and two children.