A SENSORY TALE
RUSKIN tweed is a sensory tale that begins and ends with nature. With an acute awareness of the world filling up at an alarming rate and in the sincere belief that there is much more we can do to search for better ways of doing things, we created our custom fabric, RUSKIN tweed. Yes it is a fabric, but it is so much more than that - it is an idea made real, values translated, potential reimagined.
Our tweed is woven from the wool of the rare, protected breed of sheep called Herdwick that live and roam freely in the mountains of the English Lake District. By nature, Herdwick fleeces are heavy and dense. Accordingly the wool is uniquely durable, pliable and water resistant - perfectly suited to long harsh winters and severe mountain conditions.
Therein lies the magic.
UNEXPECTED AND INNOVATIVE
In many ways, RUSKIN tweed is as unexpected as it is innovative. For years, this type of wool has realised very little return for Lake District farmers with some fleeces even being burned. Recognising the potential in this rare, natural fibre, we set out to harness these uniquely durable properties and elevate them in an artisanal design. The result is a high performing, low impact fabric that is a visual delight, a tantilising invitation to touch.
EMOTION AND PRECISION
The tweed collection is striking for the combination of materials used, each chosen for its particular property and the feelings it elicits from touch and repeated use. Ultimately, our aim is to inspire an emotional response with the soft, textured nature of our fabric; something akin to that feeling you get when you hear a piece of music, that stirs something inside. There are no grand gestures, yet the tapestry of earthy tones in the deep, tactile weave combined with the full grain Italian leather, conspire to soothe and stimulate. The result is harmony.
As cultural tides shift requesting change, we hope that our collection will help to inspire a new way of thinking about the potential in rare, somewhat unconventional materials. We are committed to exploring the possibilities within natural material innovation because of what it represents, how it affects us as human beings and because it gives us pause to think and touch and really feel.